This member only resource provides a topline summary of digital ad investment trends in Australia and the US based on data from the CY23 revenue reports from IAB Australia and IAB US compiled by PwC. It highlights the share of investment in various digital advertising formats and the market growth trends from 2019 to 2023. The slides illustrate the differences in growth rates and market shares for search, video, display/native/in-feed, audio, and classifieds advertising categories.
This article is only accessible to members. Please log in if you belong to a member organisation, if you do not have a member login it can be set up here.