Our first IAB Event in 2012 was to find out what works, what doesn’t, and how to make advertising in social media work for you.
With a lineup of key industry speakers, this event portrayed the different perspectives from an Agency, Consumer and Publisher’s side which was both informative and insightful for all.
Ending with an intriguing Q&A session, this event kicked off IAB’s events for 2012 to a great start.
INTRODUCTION & GLOBAL OVERVIEW
Paul Fisher, CEO, IAB Australia
WHAT WORKS: CONSUMER PERSPECTIVE
Scott Nichols, Director, NM Incite Australia
WHAT WORKS: AGENCY PERSPECTIVE
Mike Watkins, Founder & MD, digiocial (MEL)
Ashley Ringrose, Co-founder, Soap Creative (SYD)
WHAT WORKS: PUBLISHERS’ PERSPECTIVE
Kate Box, Client Partner, Facebook Australia & NZ (MEL) (Presentation unavailable)
Natalie Lovett, Client Partner, Facebook Australia & NZ (SYD) (Presentation unavailable)
Olivija Harvey, Account Director, Marketing Solutions, AU & NZ, LinkedIn
PANEL Q & A
All speakers, moderated by Paul Fisher, CEO, IAB Australia
