The results of the Retail Consumer Study and The Listerine Zero Online Study were explored, presenting insights into the motivation and decision making process of the consumer’s purchasing activity, as well as the type of online resources they use along the way. The Listerine Zero Online Case Study results was revealed for the first time, evaluating the effects of online advertising in the retail category in terms of reach, brand impact and impact on sales.
Speakers included Paul Fisher, CEO of IAB Australia, Lillian Zrim, Associate Director, Insights and Innovation of Nielsen, Antonia Farquhar, Digital Strategy Director of OMD, Kapil Jaswal, Senior Brand Manager of Johnson & Johnson and Joern Packross, Senior Brand Manager of Johnson & Johnson.
