The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as well as inspire marketers and agencies to invest in native as an effective communication approach.
Included are sections covering in-depth the following topics:
- Native/branded content
- Native advertising
- Native rules and regulations
- Not a member? Enquire about joining the IAB.
- Subscribe to our monthly newsletter to get alerts about resources like this.
- Follow us on LinkedIn for the latest updates.
