IAB Members can access the full report in the “Downloads” section below
This is a presentation containing an overview of the NZ Online Advertising Market in June 2012 where highlights include:
- Content integration on multiple devices
- Media multitasking is on the rise in New Zealand, with nearly a third of us consuming multiple forms of media simultaneously
- 5.02 million mobile phones in NZ – this has increased by 20% since Oct 2011
- Smartphone penetration is around 30% & expecting to reach the 50% mark by middle of 2013
- NZ smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (54%)
- A whopping 96.5% of everyone 15+ who was online in April 2012 visited a social media site at least once
- In 2011, online advertising’s share of total ad spend was 15% which is slowly catching up to online’s share of time spent at 25% (up from 16% in 2006)
- More than 3 in 4 online users in NZ watch online video
