IAB Members can access the full report in the “Downloads” section below
Total interactive advertising spend in New Zealand for Q1 2013 was $99.21 million up 27% year-on-year.
Data shown by:
General Display split out by Email, Video and Ad Exchange
Banner display by verticals ie Finance, Travel and Accommodation, Telecommunication
Search & Directories: paid search is a mixture of actual (agency spend) and estimated data (direct) and includes revenue from online directories
Classifieds: revenue from ads placed to buy or sell an item or service (does not include consumer Trade Me auctions)
Mobile: from general display or search engine listings viewed on mobile devices such as a smartphone or tablet
Social Media: includes revenue placed via agencies, no estimate is included for direct. It also includes some Display revenue
