Online advertising has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2015. The report, which is compiled by PricewaterhouseCoopers on behalf of the IAB, shows that overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.
All categories delivered strong year-on-year performance, with mobile achieving a 118 percent increase on last calendar year to reach $762 million, while video grew 52 percent year on year to reach $237 million. FMCG has emerged as the largest spending category for video advertising at 16.5 percent share for the full calendar year, while retail had its strongest ever quarter in Q4, reaching 10.9 percent of the total display sector.
IAB members can download the report below.
