2010 IAB Awards | Product Launch & Rich Media and Digital Video
LYNX Party Across the Internet
Agency: Soap Creative
Client: Unilever Australia
Strategy
Rich media and digital video is a strong element of Soap creative’s Lynx Superfresh campaign for Unilever Australia. Soap focused on bringing the Lynx television commercial to life online and submerging the user in this video content. As well as creating interactive experiences on the Party Across the Internet site, users were offered the Party Pic Fixer – a branded Facebook Application that collects party photos from the consumer’s Facebook gallery and creates a slick video clip similar to the TVC. It then shares this clip with all of the friends featured in the video, giving the campaign another viral element.
Results
At the time of entry, the Facebook Party Pic Fixer application was sitting at 4,000 monthly active users and growing exponentially.
