This pack of industry slides with the latest Ipsos iris data, highlights trends in Australians consumption of online technology content and services including standalone AI brands and smart home device apps. In April 2025 Ipsos iris measured 74 standalone AI websites and apps; a year ago there were just 29 being measured, demonstrating how the category has grown as more technology is being made available for people to use. This pack includes charts demonstrating how the audience for AI technology has been growing over time. The pack is made for pilfering and perfect for sales and pitch decks. IAB Australia members can download the slides below.
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