Welcome to the February 2013 edition of the Nielsen Australian Online Landscape Review. This monthly review is a showcase of the latest unique audience trends, market statistics, gender demographics, top performing major categories, brands and sectors online.
The overall unique audience of 16.0 million online Australians was up by three per cent from January with 36 billion page views and 22 billion minutes spent online. This was despite February being a shorter month. Mobile usage for February recorded 363 million page views – a 95 per cent increase on the same time last year.
Also included in this edition is a snapshot of findings from our recently released Australian Automotive Report 2012. Research conducted for the report by Nielsen has shown that three quarters of Australian car buyers (73%) used online resources before buying a new or used car. This reminds us that the consumer in 2013 wants to be fully informed before they test drive a new or used vehicle. For manufacturers, this means they may need to win over potential consumers before they even leave the house.
