This month’s Summary:
May data represents a trend break versus prior months across all metrics for Online Ratings Hybrid data, Video Census data and Market Intelligence due to:
- A change in the way we measure home use of the internet to measure individuals rather than
- households
- Improvements to the accuracy of time spent and page measurement
- Improved the accuracy of our state sample
- Improvements to MI to add device reporting to better measure increasingly connected consumers use of the internet across pc, tablet, mobile and other devices.
Download the research study below for a more comprehensive insight
