The Digital Brand Effect: How Digital Advertising Is Building Brands and Delivering Long-Term Brand Impact
The IAB have partnered with Kantar, global leaders in advertising measurement, to deliver independent insight into the contribution digital advertising makes to brand building and long-term impact. In an Australian first, Kantar have analysed their extensive database of real campaign effectiveness studies to provide aggregated, independent data on the brand impact marketers can expect from their digital campaigns and provide inspiration on optimising their digital investments.
We have also condensed the report into a handy presentation deck for your reports and presentations.
Both the Report and Presentation Deck are available for download below.
Read the full Press Release here.
