The Role of Context Report – May 2020

Posted by IAB Australia On May 13, 2020 Research & Resources

The Role of Context: News Environments and Their Influence On Advertising

It is well documented that news audiences are stronger and more engaged than ever and this exclusive report “The Role of Context: News Environments and Their Influence On Advertising” outlines the contextual influence of news websites during COVID-19 on advertising and outline how marketers can unlock context effects of different media environments.

The report is available to download for IAB Members below. 

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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