The Australian digital advertising market showed continued growth in 2H FY2018, reaching $4.3 billion – 53.7% of the total paid ad market ($8.0 billion). Total Digital Ad Spend for FY18 ended on $8.5bn, up 11% on FY17.
Mobile and video grew substantially, with a combined share of 32% – more than any non-digital advertising segment. Video showed the fastest rate of growth, increasing by 44% to a total of 8%. Mobile grew by 39%, now holding 24% of the total ad market.
Download the infographic for more details on the Total Australia Advertising market for 2H FY2018.
