Update on in-app Measurement & Attribution within Apple iOS

Posted by Jonas Jaanimagi On November 06, 2024 ad tech matters, apple, attribution, ios, measurement, Privacy

This week we wanted to look at Apple’s new measurement framework designed to enhance ad attribution capabilities in iOS (from iOS 17.4 onwards) whilst still maintaining strict privacy standards.

The AdAttributionKit is Apple’s latest version of a framework for measuring ad-driven app installs and user actions, based upon on the foundations and core principles of SKAdNetwork.

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Jonas Jaanimagi

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