AdTech Matters – iOS 14, Tech Lab’s REBOOT and OM SDK for web video

On September 23, 2020 ad tech matters, attribution framework, OpenRTB, tracking

Every fortnight we’ll bring you some technical updates that we feel you’ll find useful.

Today’s topics are iOS 14, Tech Lab’s REBOOT and OM SDK for web video.

iOS 14 updates

Now that iOS 14 has been released we can now review the related features and any impacts on digital marketing. The changes include a much stricter set of IDFA rules, a new app-install attribution framework and (not only Safari) but all browsers will block cross-site tracking by default – all of which significantly impact the manner in which attribution can be done on iOS. IAB Tech Lab almost immediately released a proposed set of extensions to OpenRTB to support these updates and are seeking industry feedback by October 16th. See below for their immediate recommendations and here for the blog post.


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