AdTech Matters – ACCC Report, ads.cert v2 release & Chrome to limit ad-blockers

On October 07, 2021 ad tech matters, ad-blocking, ads.txt, chrome, Privacy, Programmatic, transparency

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful.

Today’s topics include:

ACCC Report – there was much to be digested in the 200-page final report last week. We look specifically at some key asks of the industry from government and how the IAB’s programmatic Transparency standards can be the building blocks for the required collaborative solutions.

ads.cert 2.0 – the protocols for authenticated connections for programmatic trading are now here and IAB Tech Lab are initially targeting CTV supply as these iteratively roll out.

Chrome & Ad-Blockers – we review the impact of the transition of Chrome extensions to Manifest V3 and how, from early 2022, these changes will block many popular ad blocking and privacy extensions as things stand.


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