AdTech Matters – Apple iOS 15 Privacy Features, CDPs & Media Consumer Survey

On September 23, 2021 ad tech matters, apple, cdp, Data, Privacy, Programmatic

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful.

Today’s topics include:

Apple iOS 15 Privacy Features – an overview of the new privacy features in Apple’s latest version of iOS along with some recommendations.

Customer Data Platforms – we provide a definition of what CDPs are, how they are evolving and how they differ from DMPs and CRM services.

Media Consumer Survey – a closer look at some of the ad-related findings and highlights within Deloitte’s recent Australian consumer research.


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