AdTech Matters – IDFA Opt-In Rates, Data Clean Rooms & KPMG’s Consumer Trust Report

On August 26, 2021 adtech matters, apple, Data, idfa, Privacy, Programmatic, trust

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful. Today’s topics include:

Latest IDFA Opt-In Rates – we take a look at some of the latest opt-in rates, associated impacts and recommendations.

Clean Rooms – Data clean rooms are increasingly referenced as becoming more commonly used moving forwards. We provide a quick guide, some recent trends and recommendations related to these solutions.

Consumer Trust Gap – KPMG have recently released a Consumer Trust Report with some insights and recommendations for companies on working to bridge the ‘consumer trust gap‘.

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