AdTech Matters – Marketing AI Bias, PPIDs & Tools for Tackling ATT

On November 25, 2021 ad tech matters, att, google, ios, measurement, ppid

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful.

Today’s topics include:

Bias in AI for Marketing – we look at a recent IAB project in the US aimed at business executives, technologists, legal and compliance officers to understand their responsibilities in process development, deployment, and ongoing management of AI-driven solutions.

PPIDs – Google are working to expand the capabilities of its Publisher-provided identifier (PPID).

Tackling ATT – we review a couple of different ways that marketers can roll up their sleeves and tackle the measurement related limitations we are relentlessly seeing within iOS environments.

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