Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful.
Today’s topics include:
Bias in AI for Marketing – we look at a recent IAB project in the US aimed at business executives, technologists, legal and compliance officers to understand their responsibilities in process development, deployment, and ongoing management of AI-driven solutions.
PPIDs – Google are working to expand the capabilities of its Publisher-provided identifier (PPID).
Tackling ATT – we review a couple of different ways that marketers can roll up their sleeves and tackle the measurement related limitations we are relentlessly seeing within iOS environments.
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