Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:
Google’s Commitment to Audience Cohorts – today’s announcement confirms Google’s total commitment to anonymised audience cohorts for any future targeting and attribution in Chrome.
AANA/MMi Transparency Report – a look at what this recent Australian programmatic study has revealed and our feedback on any implications and what are the next steps.
Automatic Content Recognition Technology – a review of ACR’s recent progress and how this user data from smart TVs is being utilised for measurement metrics related to what content people are watching.
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