AdTech Matters – Google’s Audience Cohorts Confirmation, AANA/MMi study & ACR Technology

On March 04, 2021 acr, adtech matters, google, Programmatic, targeting, user data

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

Google’s Commitment to Audience Cohorts – today’s announcement confirms Google’s total commitment to anonymised audience cohorts for any future targeting and attribution in Chrome.

AANA/MMi Transparency Report – a look at what this recent Australian programmatic study has revealed and our feedback on any implications and what are the next steps.

Automatic Content Recognition Technology – a review of ACR’s recent progress and how this user data from smart TVs is being utilised for measurement metrics related to what content people are watching.

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