AdTech Matters – SWAN, SSO trends & Dynamic Exclusion Lists

On April 21, 2021 adtech matters, google, identity, Programmatic

Every fortnight we’ll bring you some recent technical updates and trends that we feel you’ll all find useful. Today’s topics include:

Single Sign-on (SSO) Solutions – as digital marketing prepares for the changes to come with regards to identity management, consistently and persistently managing consumer consent will be critical. We review some current and forthcoming SSO solutions which are starting to gain momentum.

Secured Web Addressability Network (SWAN) – we take a closer look at a recently announced non-profit alternative to Privacy Sandbox.

GAM’s Dynamic Exclusion Lists – GAM’s capabilities related to brand-safety will soon be enhanced by introducing dynamic exclusion lists.

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