AdTech Matters – The State of Programmatic in APAC, McKinsey Top Tech Trends & GDPR Publisher fines

On August 12, 2021 adtech matters, GDPR, Privacy, Programmatic

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful. Today’s topics include:

The State of Programmatic in JAPAC – we review a recent regional report from ExchangeWire and OpenX on the state of programmatic advertising in 2021.

McKinsey’s Top Tech Trends – McKinsey has formed a Technology Council and the first research output is called the The Tech Trends Index and identifies the 10 technology trends most relevant to creating a competitive advantage.

Le Figaro GDPR Fine – In France, a major publisher has recently been fined 50,000 euros for utilising consumer cookies for advertising purposes without consent.

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