AdTech Matters – TikTok Product Updates, Network Advertising Initiative & Colorado Privacy Act

On July 29, 2021 adtech matters, Privacy, Privacy Act, TikTok

Every fortnight we’ll bring you some recent updates and trends that we feel you’ll all find useful. Today’s topics include:

TikTok Product Updates – we take a brief look at some recent product news as well as updates related to content quality and tighter community guidelines.

Network Advertising Initiative – a new method for users to opt-out from ad targeting and tracking via email matching, with a few large vendors participating.

Colorado & Virginia Privacy Acts – following CCPA, two more US states have recently announced Data Privacy Laws. We take a closer look.

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