The APAC travel industry is experiencing robust growth, with 30% of travellers in the region planning to increase their travel spending in 2024.
Leading this surge is Trip.com, which saw a remarkable 191% increase in sales in 2023 thanks to their innovative affiliate marketing strategy. Gina Phua, Affiliate Marketing Manager at Trip.com, reveals the secrets behind their success, highlighting the pivotal role of data and the transformative impact of partnering with Skimlinks.
Check out the results here.