Article Watch January – ‘Must Reads’ Powered by MediaScope

Posted by Tina On February 05, 2015

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community to help you stay up to date and informed.

Australian Media Industry Breaking News – to help you hit the ground running as we return from the Christmas/Summer break MediaScope has curated and listed all the January breaking news you need to know to help you stay informed and up to date. For a supposed quiet month January was busy…

Digital, Social & Mobile in 2015 (via We are Social on Slideshare) – Comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world’s largest economies including Australia.

2015 in Media – The year of tools, technology and transformation – (via TrinityP3) – Moving away from cost to embrace transparency and build trust, with the media agencies further embracing, focusing on performance and transforming the way they do business and their role in the marketing communication process.

Where the Money will Flow in 2015 (via Exchange Wire) – a summary of the most popular themes which have emerged in some of this year’s predictions including the rise and rise of programmatic, mobile advertising and issues surrounding advertising viewability and fraud.

Streaming Wars: The Battle for the Eyeballs Begins (via – Mumbrella’s Nic Christensen wrote this comprehensive overview of Australia’s evolving TV landscape – ‘where no one knows how that battle will play out but it’s fair to say that this war has been a long time coming and it will likely have a profound impact on the way Australians consume television and video in the future’.

Hiding a turd’: A look inside the murky world of agency trading desks (via Digiday) – The rise of programmatic ad buying was coupled with the emergence of agency trading desk models but there has been movement away from the original conception of trading desks, as clients and others have complained about a lack of transparency. Having recently left the U.K. agency world, this anonymous media executive shares an inside view of agencies as they developed their trading desk model and why it has drawn controversy. A compelling read.

X10 – A New Agency Model – (LinkedIn) Mark Pollard – a member of the ‘gum-leaf mafia’ based in NYC and partner with Leo Burnett – proposes this innovative agency of of the future where there will not be one “right” and homogenous model but many models existing and continuing to evolve. A fascinating and worthwhile read.

CES 2015: Five Trends that could change Advertising (via Portadata) – a look at what this ‘mother of all consumer electronics shows’ revealed about the future of advertising highlighting five trends that will matter for advertisers in the years to come, and opinions from three smart executives who share their thoughts. Also see Mumbrella’s ‘Ten Ideas from CES I Wish I’d Had

2015 Digital Media: A Call for a Big Business Model Clean Up (via Monday Note) – ‘Digital media are stuck with bad economics resulting in relentless deflation. It’s time to wake-up and make 2015 the year of radical — and concerted — solutions’. Monday Note offers a quick summary of issues and possible solutions.

15 Classic True Blue Aussie TV Ads – to celebrate Australia Day 2015 here’s a list of iconic TV ads, often with catchy jingles and tag lines which have become part of the Aussie vernacular. Enjoy!


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