Building Digital Capability – Part 4: You as the Leader

Posted by IAB Australia On January 28, 2015

I’m going to close out this 4 part blog series with 3 final points. It was going to be 2 points but after rereading the blog the final point needed to be individually highlighted!

Point 1: Make everything a process!

You may think I’m a little crazy, somewhat controlling or suffering from an organisational obsessive compulsive disorder, but it is important to have clear processes in place. People need process.

Well thought-out, common sense and successfully communicated processes do not stifle creativity, they encourage it. Good processes remove what I call ‘unnecessary time flapping about’ figuring out what to do, what is missing or what went wrong. The right process provides guidance and clarity in an often very busy workplace. As an example, the business completes a detailed brief which enables the designers to understand what they need to design (e.g. clear brief) and when their designs are required (e.g. project plan with clear timelines).

Point 2: Employ the right people

Employ smart people. Employ really smart people. Employ the people who make you a little uncomfortable during the interview process because you think – Wow you’re really smart! And it isn’t always about a formal qualification. There is also the ‘will and skill’ element. You may have found the smart person with the skill, but do they have the ‘will’ to make the job work!

Point 3: Understand who you are!

Finally, look inwards and understand your digital skills, experience and knowledge. Where do you need support and what are your weaknesses?

You are the leader, the teacher and always the student because you’ve employed really smart people.

Jason Stidworthy is the Head of Online at IG.

Read the other blogs in this series:

Building Digital Capability – Part 1, Understanding Business Engagement

Building Digital Capability – Part 2, Business Partners – level of agency engagement

Building you Digital Capability – Part 3: Core Digital Team Capability

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.