Digital and Sports: Streaming, screen time & consumer habits

Posted by IAB Australia On May 22, 2017

How is digital changing our viewing habits when it comes to sports? How is screen time split? What is being streamed and what does that mean for broadcast media? Excerpts of the presentation by Clive Dickens, Chief Digital Officer at Seven West Media, from the recent IAB Sports in Digital Media Seminar.


Want to know more about sports and digital media? Listen to our recent podcast with Shane Mattiske from Nielsen about devices, consumer habits and how digital is changing our relationship to sports: Listen and subscribe on iTunes here, or stream it straight from our website here.

Also download our Sports in Digital media infographic here

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.