Coming together on Measurement and Effectiveness: MeasureUp 2018

Posted by IAB Australia On November 19, 2018

The IAB Australia MeasureUp Conference brings together the best minds in the digital advertising industry to discuss measurement and advertising effectiveness. We asked some of the industry thought leaders at MeasureUp 2018 why they think it’s important for the industry to converge and discuss ad effectiveness. Included are: 

– Grant Sterling – VP Global Strategic Accounts, Rubicon Project (US) 

– Stuart Pike – Director of Market Insights, Google APAC (Singapore) 

– Jane Ostler – Global Head of Media, Kantar Insights (UK) 

– Rohan Creasey – Country Manager, AU & NZ, Rubicon Project 

– Juliette Stead – VP APAC, Telaria 

– James Zaumeyer – Senior Director, Oracle Data Cloud​


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.