2025: How ENRG Pro achieved a 95% ad completion rate with Microsoft’s Connected TV ads. ENRG Pro launched its sports drink using Microsoft Advertising’s Connected TV ads during the NRL 2024 Season Opener. With AI-driven targeting and genre-specific placements on Kayo and Foxtel, they achieved a 95% ad completion rate, 3x more impressions, and 67% lower CPMs—boosting brand visibility and marketing efficiency significantly.
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