Article Watch – 11 ‘Must Reads’ for September

Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she’s seen from both local and overseas sources – as well as insights and guides unique to MediaScope.

1. The Dougorithm – Two Years Later (via Doug Weaver) – a fresh look at the digital media trading landscape including networks & agency trading desks. Informative & entertaining as always.
2. Top 10 Unknown Facts About Advertising (via The Ad Contrarian) – the self-confessed cranky man of advertising hands down some home truths with a comment stream adding to a great debate
3. DKNY Combines Outdoor with Augmented Reality (via Mashable) – perfect example of outdoor media’s inherent ability to converge with digital channels.
4. Do Agencies Have a 27 Year Old Client Problem? (via Digiday) – interesting overview of the challenges facing agencies when dealing with younger client-side staffers where progressive ideas can be hard to sell in.
5. What Real People Don’t Say About Advertising (via tumblr) – a humorous dose of perspective for everyone in our industry and a good reminder not to take ourselves too seriously.
6. Culture War: Bezos and The Washington Post (via Monday Note) – Great introduction to this worthwhile article suggesting Bezos may be into necrophilia after his prediction last year of the death of newspapers
7. Culture War: Bezos and The Washington Post (via Monday Note) – Great introduction to this worthwhile article suggesting Bezos may be into necrophilia after his prediction last year of the death of newspapers
8. Where the Digital Media Audit Has Gone Wrong(via MandMGlobal) – John Billet (the man recognised as the creator of today’s media audit) outlines why today’s media audits are rarely delivering as they don’t tell advertisers what they really need to know and may even be helping media agencies earn performance cash for delivering below average buying rates. 
9. The Future of Advertising: Omnipotent, or Omnishambles? (TheEconomist) – good article with the now compulsory reference to ‘Mad Men’. Worthwhile comment stream too.
10. How Eduardo Saverin Sold Facebook Ads in 2004 (via Digiday) – riveting look at the media kit Facebook used in their first pitch to advertisers on Madison Avenue.  They’ve come a long way.
11. Must Read Book: Dot.Bomb Australia by Kate Askew: How We Wrangled, Conned and Argie-bargied our Way Into the New Digital Universe – The inside story of the internet boom and bust, of the business deals which made headlines, and the cast of characters behind them.  

 

Article Watch is provided by Denise Shrivell at Mediascope