Digital Advertising Operations Microcredential

Enhance your digital advertising proficiency with technologies and strategies for maximising revenue from online content and audiences.

With a focus on digital advertising operations, our microcredential offers the essential skills required to succeed in the constantly evolving digital landscape.

Enroll now in iab's digital advertising operations micro-credential and gain a seller's perspective from publishers, media owners, and ad networks to maximise revenue and value generated from your content, audiences, and advertising opportunities.
With expert guidance, you'll explore inventory forecasting, IO approvals, campaign set-up, and targeting, and learn how to navigate different digital advertising operations products and environments to drive results. You'll also gain the skills needed to make recommendations for campaign optimisation, post-campaign reporting, and ongoing product improvement processes.

IAB member price:
$880 (including GST)

Non-IAB member price:
$1,100 (including GST)

Non-member registration and enrolment via the FutureLearn website

Upcoming start dates

29 January 2024

26 February 2024

25 March 2024

Advantages of iab's digital advertising operations micro-credential

Joining the program will provide networking opportunities, industry recognition, guided learning, and even credit for future postgraduate study at Deakin University.

flexible, online,
and self-paced

industry recognised

6 months

workplace assessment

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Who is iab's digital advertising operations micro-credential for?

This microcredential is for digital marketing and digital advertising operational professionals who are involved in or looking to transition to digital advertising operations.

Digital advertising operations course content

  • Week 1

  • Week 2

  • Week 3

  • Week 4

  • Week 5

  • Week 6

Digital advertising fundamentals and the ad technology ecosystem

Our course starts with an introduction to digital advertising fundamentals, covering the basics and providing a strong foundation for advanced learning. We then explore the advertising technology ecosystem giving you the knowledge and skills needed to make informed digital advertising operational decisions.

Industry reviewed
and verified

Already improving their skills and knowledge through iab micro credentials

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