Digital Out of Home Advertising – Melbourne 2019 Ad Ops Panel

Posted by IAB Australia On June 28, 2019

If you’re interested in learning more about Digital Out Of Home advertising, this this is a must-watch video featuring the best in the nation.

If you’re interested in learning more about Digital Out Of Home advertising, this this is a must-watch video featuring the best in the nation. Programmatic trading for DOOH is starting to transform planning, trading and delivery of OOH inventory through data and technology driving greater targeting and allowing greater creativity.

This panel discusses this evolving sector of our industry, the opportunities that are opening up to advertisers and media buyers, and the current state of the market.

Panelists (left to right):

  • Gai Le Roy, CEO, IAB Australia (Moderator)
  • Catherine Smith – Head of Product, ANZ, Amnet Group
  • Steve Geelan – Group Director – Channel & Solutions, Commute by oOh!
  • John McNerney – Director Platforms ANZ, Verizon Media
  • Mo Moubayed – Founder, Veridooh

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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