Apple’s ATT policy in iOS 14.5 and SKAdNetwork Explainer

Recent Events
Thursday, 18 March 2021
11am - 12pm

In this webinar we provided an update on the impacts of, and recommendations for, the mandatory AppTrackingTransparency policy due to be released within Apple’s forthcoming iOS 14.5 (due later this month). Thereafter all iPhone, iPad, and Apple TV app developers will need to receive a user’s permission to track their activity across other apps and websites via their device’s advertising identifier (IDFA), for targeted advertising and to measure campaign effectiveness.

The session included an introduction to the SKAdNetwork (SKAN) API and series of explainers, delivered by IAB Tech Lab. This was then followed by a panel discussion of experts and the opportunity for a live Q&A with attendees.

IAB Tech Lab SKAdNetwork (SKAN) API explainer:

Industry Panel discussion:


Manuela Cadd, Country Manager AU/NZ – Verve Group
Lloyd Lim, Director of Product Management, Mobile – PubMatic
Richard O’Sullivan, Vice President Australia & New Zealand – InMobi
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)
Shailley Singh, SVP Product Management – IAB Tech Lab (pre-recorded video)
Amit Shetty, VP Programmatic Standards – IAB Tech Lab (pre-recorded video)

As promised, we’ve included some industry resources and links from our members. Please see below:

IAB Tech Lab’s SKAdNetwork ID Tool
What You Need to Know: iOS14 Privacy Changes and OpenRTB
InMobi support & guidance
PubMatic support page
Verve Group resources page
Facebook support page
Google support page
SKAdNetwork Apple’s StoreKit page
Twitter support page
MoPub support page
LinkedIn support page
Quantcast support page
Recent IAB Australia Q&A article
InMobi’s guide to a post-IDFA world
No IDFA? No Problem