Attitudes to Game Advertising

Recent Events
Thursday, 16 September 2021

In this webinar we explore the recent 2021 research conducted by IAB Australia on buyers’ Attitudes to Game Advertising. The research revealed key insights on the opportunities and barriers related to each of the various formats available for game advertising across all channels. We present and review the findings and then dive deeper into some of the key recommendations with a panel of local industry experts. Additionally we’ll be revealing the likely topics of the content to be included in our forthcoming Game Advertising Handbook. 


Natalie Stanbury, Research Director – IAB Australia
Simon Slee, Business Development Director – Double Jump
Jodi Fraser, Commercial Director – Publicis Media
Matthew McGinley, Senior Manager Publisher Development ANZ – InMobi
Annie Goodman, Client Solutions Manager – Magnite
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)