In this webinar we heard from industry experts as we explored the 2020 research conducted on the attitudes to digital advertising in 2021. The research provides insight on the spend trends in video, the opportunities and barriers associated with video across all digital channels.
Agenda:
Attitudes to Digital Video Survey Results – Natalie Stanbury, Research Director, IAB Australia
Panel discussion:
Jodi Fraser – Commercial Director, Publicis Media
Nathan Richman – Director, Elastic
James Young – Managing Director, Magnite
Jenn Thomas – Head of Marketing and Memberships, IAB Australia (moderator)
The full research report referenced in this webinar can be download here.