Attitudes to Video Digital Advertising Report 2021

On February 18, 2021 Research & Resources

As the investment into Video continues to significantly grow into 2021, the IAB Video Council went to market with an Attitudes to Digital Video survey to dive deeper into the video space. With 68% of agencies expressing that investment in digital video advertising will increase in 2021, the survey aims to understand the reasons behind the increased investment, how activity is being assessed and advertiser plans for 2021. This report helps to identify key areas for industry focus and development to support the market in 2021 and beyond.