The Standards & Guidelines council have been working on updating last years’ Auction Mechanics handbook to bring it up-to-date. In this session we heard from some of the contributors on the content and how the programmatic marketplace has been evolving through 2020.
Additionally we specifically presented info on Prebid, providing a dedicated introduction and update on it as an open-source community-driven product suite for header-bidding.
Agenda
IAB Australia Welcome & Intro
Intro to Prebid – Mitchell Greenway, OpenX (10mins)
1:1 Prebid deeper dive (10 mins)
Industry panel & Attendees Q&A (25mins)
Participants
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)
Janette Higginson, APAC Head of Demand – Index Exchange
Mitchell Greenway, Director Partner Services ANZ – OpenX
Ben Murray, Director Products & Technology – Interplay Media
David Benjafield, Country Manager ANZ – MediaMath