This half day practical course was designed to give students a thorough overview of the key areas of digital media, giving them the confidence to create compelling and convincing digital solutions for their customers. This course helped students to effortlessly respond to digital briefs, understand how to develop an optimisation plan to prove ROI and be seen as a thought leader within your business and wider industry.
What did they learn?
- Understand the Australian digital landscape with the latest audience consumption facts & figures, ad spend over the years and how that sits in the context of other media
- Learn how and when to use digital formats such as mobile, online video, social and search
- Understand how digital and technology is changing the ways in which consumers interact with brands
- Exposure to the latest and greatest creativity and innovation in Australia and globally, from new creative formats, branded content, cross media executions and social media activations
- Understand the way digital advertising is measured, new reporting tools available and optimisation capabilities to deliver ROI of campaigns
- Hear from key industry leaders what they believe to be the future trends in digital advertising
Prices
- IAB Members – $ 450 + GST
- Non-Members – $ 550 + GST
- If you cannot view the registration form below please access it here.
Your trainers
- Ellie Rogers, Head of Agency Sales, Australia & New Zealand, Facebook