IAB Audio Advertising: State of The Nation Event – Melbourne

Recent Events
Tuesday, 27 February 2018
8:30 AM - 11:30 AM
PwC, Lvl 19, 2 Riverside Quay, Southbank VIC 3006

Join the IAB on Tuesday, 27 February 2018 for the 2nd wave of IAB’s Digital Audio Advertising: State of the Nation Report, providing a snapshot of Australia’s audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.


9:00 AM – Open – Gai Le Roy, Director of Research, IAB Australia
9:10 AM – Research – Audio Advertising – State of the Nation: Wave 2 – Gai Le Roy, Director of Research, IAB Australia
9:25 AM – Audio Ads Across Channels
9:40 AM – Creating and Commercialising Podcasts – Courtney Carthy, Chief Creative Officer, Placard Media
9:55 AM – Audio Creative Opportunities – Tristan Viney, Creative Director, Eardrum
10:05 AM – Panel Moderated by Gai Le Roy, IAB Australia
                    Streaming: Andrea Ingham, Spotify
                    Creative: Tristan Viney, Eardrum
                    Podcasting: Courtney Carthy, Placard Media