The IAB Audio Summit is back in 2024 for the 8th year. The Summit provides marketers, agencies, adtech, broadcasters and publishers with the latest information on the streaming audio and podcasting advertising market. Agencies and marketers are invited to attend for free and IAB Australia member organisations are eligible for two free tickets.
Thanks to our sponsor:
Check out photos from the day here!
Agenda:
Opening & Scene Setting
Audio Revenue Data CY23 & Audio Advertising State of the Nation
On overview of investment in digital audio and podcasting in the Australian market in 2023 from the latest Online Advertising Expenditure Report.
The 8th wave of the industry State of the Nation research will be launched providing the latest data on agency and marketer intentions and sentiments in relation to audio investment, measurement, opportunities and barriers.
Presenter: Gai Le Roy, CEO, IAB Australia
See it. Hear it. Feel it.
Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs.
Presenters:
Ralph van Dijk, founder, Eardrum
Andy Maxwell, co-founder, Earmax Media
Does Crime Pay?
Groundbreaking new research looking at consumer's engagement and response to advertising within true crime podcasts.
Presenters
Peter Pynta, principal consultant, Neuro-Insight
Scratching the Crime Itch
Panel of true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.
Moderator: Dominique McDermott, Acting Head of Commercial Audio, News Corp Australia
Presenters
Jack Laurence, host, One Minute Remaining
Jess Lodge, senior news producer, Nine
Stephen Drill, journalist, News Corp Australia
Media Buyers - Making the Most of Audio Investments in 2024
Four leading media agency leaders discuss their approach to audio investment and plans for 2024.
Panelists
Dan Bradley - General Manager, Match & Wood
Mark Duffy, National Head of Digital & Solutions, Starcom
Kali Guillas, Senior Director - Accounts, The Trade Desk
Max Baum, Addressable Manager, Initiative
Moderator: Catherine Smith, Agency & Digital Leader