IAB Australia Audio Summit Melbourne 2024

Recent Events
Wednesday, 6 March 2024
8:30 am-11am
PwC Melbourne

The IAB Audio Summit is back in 2024 for the 8th year. The Summit provides marketers, agencies, adtech, broadcasters and publishers with the latest information on the streaming audio and podcasting advertising market. Agencies and marketers are invited to attend for free and IAB Australia member organisations are eligible for two free tickets.

Thanks to our sponsor:

Check out photos from the day  here! 


Opening & Scene Setting

Audio Revenue Data CY23 & Audio Advertising State of the Nation 

On overview of investment in digital audio and podcasting in the Australian market in 2023 from the latest Online Advertising Expenditure Report. 

The 8th wave of the industry State of the Nation research will be launched providing the latest data on agency and marketer intentions and sentiments in relation to audio investment, measurement, opportunities and barriers.

Presenter: Gai Le Roy, CEO, IAB Australia

See it. Hear it. Feel it.  

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 


Ralph van Dijk, founder, Eardrum

Andy Maxwell, co-founder, Earmax Media

Does Crime Pay?

Groundbreaking new research looking at consumer's engagement and response to advertising within true crime podcasts. 


Peter Pynta, principal consultant, Neuro-Insight

Scratching the Crime Itch

Panel of true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians. 

Moderator: Dominique McDermott, Acting Head of Commercial Audio, News Corp Australia


Jack Laurence, hostOne Minute Remaining

Jess Lodge, senior news producer, Nine

Stephen Drill,  journalist, News Corp Australia

Media Buyers - Making the Most of Audio Investments in 2024

Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 


Dan Bradley - General Manager, Match & Wood 

Mark Duffy, National Head of Digital & Solutions, Starcom

Kali Guillas, Senior Director - Accounts, The Trade Desk

Max Baum, Addressable Manager, Initiative

Moderator: Catherine Smith,  Agency & Digital Leader