Melbourne's annual Ad Tech & Ops Summit was held this year on Wednesday June 19th 2024. The event covered key topics from both a local and global perspective affecting the online advertising industry from product, people and operational perspectives.
Time | Presentation | Speaker/s |
|---|---|---|
Noon - 12.45pm | Registration and Lunch | |
12.45pm - 1.00pm | Welcome and Industry update | Jonas Jaanimagi Tech Lead IAB Australia |
1.00pm - 1.30pm | Tech Lab Updates for 2024 (virtual) | Jill Wittkopp Vice President of Product IAB Tech Lab |
1.30pm - 2.10pm | Evolving media measurement from outputs to outcomes | Ben Oliver Head of Media Treasury Wine Estates |
2.10pm - 2.30pm | How Shirofune Became the De Facto Standard for Ad Ops in Japan with a 91% Market Share | Mitsunaga Kikuchi CEO & Founder Shirofune |
2.30pm - 3.00pm | Panel discussion on Analytics, Reporting and Automation | Mitsunaga Kikuchi
Data & Strategy Manager Involved Media
Eliot Thompson Head of Solutions
Director of Products & Technology Interplay Media
Chief Executive Officer IAB Australia (moderator) |
3.00pm - 3.30pm | Networking break | |
3.30pm - 3.40pm | Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism (sponsored by Index Exchange) | Adele Wieser APAC Regional Managing Director Index Exchange |
3.40pm - 4.10pm | Further discussions on MFA | Adele Wieser APAC Regional Managing Director Index Exchange Joshua Rohrlach, |
4.10pm - 4.50pm | From CTR and Cookie to Digital Marketing Maturity | Moritz Von Sanden National Sales Director Audience360 Ally Cooney Digital Strategy Consultant Spark Foundry |
4.50pm - 5.25pm | Careers Panel: Remote Working vs. In the Office: how are we coping post-Covid with finding the right balance? | Myf Trant Senior Digital Ops Specialist A&A Digital (moderator) Emil Mathias Brand & Marketing Manager Betfair Renee Murray Head of People & Culture Half Dome |
5.25 - 5.30pm | Closing comments | Nathan Farrugia Senior AdTech Specialist REA Group |
5.30pm + | Networking Drinks & After Party - Belgian Beer Cafe (5 Riverside Quay, Southbank) Sponsored by Nexxen | |