Time | Session | Speaker(s) |
|---|---|---|
3pm | Arrival and registrations | |
3.30-3.40pm | Welcome | Yun Yip, Chief Commercial Officer, iion & Jonas Jaanimagi, Technology Lead, IAB Australia |
3.40-3.50pm | US Trends in Gaming (virtual) | Zoe Soon, VP: Experience Centre, IAB |
3.50-4.05pm | Bridging the gap: Gaming in the marketing mix | Bayden McCallum, Senior Sales Manager, Venatus |
4.05-4.20pm | Game Changers: Why There is a Gaming Audience for Every Brand | Rebecca Holmes, Strategy and Insights Manager, Google Rebecca Conrad, Strategy and Insights Manager, Google |
4.20-4.35pm | Case Study 1: Gaming Delivering on Lower Funnel Objectives | Jan Bojko, Insights Strategy Lead, Amazon |
4.35-4.50pm | Case Study 2: iion and Lenovo | Rupert Pay, Head of Advertiser Sales APAC, iion |
4.50-5.15pm | Panel Discussion | James Frith, Digital Director, Yun Yip, Chief Commercial Officer, iion Jonas Jaanimagi, Technology Lead, IAB Australia (moderator) |
5.15-7pm | Networking | |