IAB Australia Game Advertising Summit 2023

Recent Events
Thursday, 27 July 2023
3pm - 7pm
NSW Teachers Federation Conference Centre, Surry Hills

The Gaming Summit is the key event for brands and agencies who want to understand planning, effectiveness, opportunities and best practice for all types of game advertising. The event included leading industry content that will be followed by networking, drinks, nibbles and games to play!


State of the Nation Game Advertising Presentation - Natalie Stanbury, Research Director of IAB Australia will present the industry research report looking at habits, satisfaction and planning for agencies and marketers in relation to game advertising. 

Gaming Consumer Trends Presentation - Raelene Knowles, COO of the IGEA will present the latest gaming consumer trends and how different consumers are connecting with gaming environments. 

Gaming and ACR - Luke Carmichael, Head of Advertiser Partnerships, Samsung Ads will present the latest research from Samsung Ads on Gaming and Automatic Content Recognition (ACR). 

Local Industry case studies -

- Azerion and New Balance: Caitlin Huskins, Commercial Director, Azerion

- Twitch and DoorDash: Jan Bojko, Director Measurement and Insights, APAC, Twitch

- Google and Maybelline NY: Tolga Balabaner, Creative Strategist, Google

Panel of Experts - How to plan gaming campaigns

- Caitlin Huskins, Commercial Director, Azerion

- Yun Yip, Chief Commercial Officer, iion

- Sasha Smith, Chief Media Officer, Howatson+Company

- Emma Barnes, Co-Founder, Click Media

- Moderator: Jonas Jaanimagi, Technology Lead, IAB Australia

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