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INFO & SPEAKERS
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AGENDA
Time | Session | Speakers |
|---|---|---|
9.00 - 9.05am | Welcome to Country | Land Council Representative |
9.05 - 9.10am | Welcome to the Leadership Summit | Vanya Mariani Commercial Director: Media, carsales & IAB Australia Board Chair |
9.10 - 9.25am | Australian Economic Update and Outlook | Eleanor Creagh Senior Economist, REA Group |
9.25 - 9.55am | Shaping the Market: Understanding the forces that will impact marketing and advertising in the years ahead | Dr Daniel Knapp Chief Economist, IAB Europe |
9.55 - 10.25am | CMO Panel: Economics of advertising in the marketing mix & driving growth | Liana Dubois CMO, Nine
Leandro Perez Vice President and CMO APAC, Salesforce Gai Le Roy CEO IAB Australia (Moderator) |
10.25 – 10.55am | Prompting the new era of Generative AI | Amanda Richman VP Global Media Sales, Microsoft Advertising |
10.55 - 11.20am | Morning Tea Break | |
11.20 - 11.50am | The Future of AI for your Business: Building on Success, Learning from Failure | Rhys WIlliams Managing Director – Media Sales Specialists, Jess Martin APAC Head of Responsibility, Regulation and Sustainability, |
11.50 - 12.20pm | Regulating Online Material: Implications for the Advertising & Marketing Industry | Samantha Yorke Authority Member, ACMA |
12.20 – 12.45pm | Governance framework for advertisers for environmental claims | Alison Rourke Managing Editor, Guardian Australia
Nicola Harvey Content Lead, The Guardian Labs Shannon Hollis Head of Advertising Guardian Australia |
12.45 – 1.35pm | Lunch Break | |
1.35 – 2.15pm | Standards, industry collaboration, and innovation – building a thriving digital advertising ecosystem while meeting govt & consumer expectations | Anthony Katsur CEO, IAB Tech Lab & local tech rep |
2.15 – 2.40pm | Keynote: Australian Privacy Reform Update - expectations of the industry and how industry and regulators can collaborate to meet Government and consumer expectations. | Carly Kind Privacy Commissioner, OAIC |
2.40 – 3.05pm | How will AI development and privacy regulation changes impact organisations with automated decision making? | Sarah Waladan Director of Policy & Regulatory Affairs, IAB Australia Adam Krass Chief Digital, Data & Technology Officer, UM John McNerney Managing Director, Yahoo (moderator) |
3.05 - 3.25pm | Afternoon Tea Break | |
3.25 - 3.55pm | Creativity reimagined: ideas in the era of AI | Stefanie Digianvincenzo Creative Lead, Meta Marty Hungerford Chief Innovation Office & Co-Founder of brx, Big Red |
3.55 - 4.20pm | Australian born: Local scale-ups taking on the world | Troy Townsend Co-Founder and CEO, Zitcha Henry Innis Co-Founder, Mutinex Sarah Keith Managing Director, Involved Media (moderator) |
4.20– 4.45pm | The importance of a vibrant local media market delivers to marketers and consumers | Hamish Turner Director of 9Now & Programming, Nine Pippa Leary MD and Publishers – Free News & Lifestyle, News Corp Davor Vilusic Executive General Manager – Media, Carsales Gai Le Roy CEO, IAB Australia (moderator) |
4.45 - 4.55pm | Closing Discussion | Gai Le Roy CEO, IAB Australia |
4.55 - 7pm | Networking |