IAB Australia Video Summit 2022

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Tuesday, 10 May 2022

The IAB Australia Video Summit 2022 was held on May 10th featuring the release of the 2nd video state of the nation industry survey as well as presentations and panels on creative, effectiveness and data.

Please click on the session below to view the content from the day.

Session 1: Video State of the Nation Industry Survey Results

Presented by Natalie Stanbury, Research Director, IAB Australia

Session 2: How Marketers are Using and Assessing Video Advertising

Key topics: Creativity, effectiveness, and the use of data in video campaigns.


Patrick Whitnall, Marketing Director, TWENTYFIVEFOUR

Sarah Sorrenson, Media & Digital Hub Director, Unilever 

William Hasko, Market Lead, ANZ, SG & MY - Small Business Marketing, Dell

Belle Tayler, Senior Marketing Manager, Spotify


Gai Le Roy, CEO, IAB Australia

Session 3: New insights from the Kantar Creative Effectiveness Awards 2022

Presented by Irene Joshy, Regional Creative Head, Kantar Insights, APAC

Session 4: Creativity in Video: learn something new!

Key topics: Creative fit-for-purpose, video formats and what is to come for video in the next 12-18 months.


Olia McDonald, Creative Technology Director, Resolution Media 

Nathan Richman, Managing Partner, Elastic Group

Paul Chappell, Partner/Managing Director, Brand+Story

Matt Stephens, Head of Client Engagement, Finecast


Jonas Jaanimagi, Technology Lead, IAB Australia

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