The IAB Australia Video Summit 2022 was held on May 10th featuring the release of the 2nd video state of the nation industry survey as well as presentations and panels on creative, effectiveness and data.
Please click on the session below to view the content from the day.
Session 1: Video State of the Nation Industry Survey Results
Presented by Natalie Stanbury, Research Director, IAB Australia
Session 2: How Marketers are Using and Assessing Video Advertising
Key topics: Creativity, effectiveness, and the use of data in video campaigns.
Panelists:
Patrick Whitnall, Marketing Director, TWENTYFIVEFOUR
Sarah Sorrenson, Media & Digital Hub Director, Unilever
William Hasko, Market Lead, ANZ, SG & MY - Small Business Marketing, Dell
Belle Tayler, Senior Marketing Manager, Spotify
Moderator:
Gai Le Roy, CEO, IAB Australia
Session 3: New insights from the Kantar Creative Effectiveness Awards 2022
Presented by Irene Joshy, Regional Creative Head, Kantar Insights, APAC
Session 4: Creativity in Video: learn something new!
Key topics: Creative fit-for-purpose, video formats and what is to come for video in the next 12-18 months.
Panelists:
Olia McDonald, Creative Technology Director, Resolution Media
Nathan Richman, Managing Partner, Elastic Group
Paul Chappell, Partner/Managing Director, Brand+Story
Matt Stephens, Head of Client Engagement, Finecast
Moderator:
Jonas Jaanimagi, Technology Lead, IAB Australia