Content from MeasureUp 2022 can be found here!
Agenda
Time | Session | Speaker/s |
---|---|---|
8.15 - 9am | Registration and Networking | |
9 - 9.15am | Welcome | Gai Le Roy, CEO, IAB Australia |
9.15 - 10am | The Path to Decarbonising Advertising: measuring our carbon footprint | June Cheung, Head of JAPAC, Scope3 Carolyn Cosgrove, Partner, PwC Seb Rennie, Chief Investment Officer, GroupM Adam Roberts, Sales Director AUZ, SeenThis Moderator: Jonas Jaanimagi, Technology Lead, IAB Australia |
10 - 10.50am | Driving Omnichannel Success for Commerce | Paul Sinkinson, Managing Director, Analytic Partners Rachael Powell, Head of Consumer & Market Insights ANZ and Google Ads Research APAC, Google |
10.50 - 11.15am | Audience Poll + Break and Networking | |
11.15 - 11.40am | Measuring macro-economic impact to consumer businesses | Henry Innis, Co-Founder, Mutiny Group |
11.40 - 12.25pm | Beyond the Bid: Establishing Modern Media Effectiveness | TIffany Foxwell, Head of Client Services, Flashtalking by Mediaocean Catherine Rushton, Chief Strategy Officer, Mindshare John Matthews, Director Media & Partnerships, Streamotion Thomas Galluzzo, Digital Analytics Lead, Merkle Phil Cowlishaw, Head of Ad Cloud, Adobe |
12.25 - 12.50pm | Why no marketer should miss third-party cookies | Nico Neumann, Asst. Professor, Melbourne Business School |
12.50 - 1.55pm | Audience Poll + Lunch and Networking | |
1.55 - 2.20pm | The tipping point: What advertisers must get right - right now - to connect with Aussie consumers | Nicole Jones, Senior Vice President: Growth and Strategy, Kantar |
2.20 - 2.55pm | How marketers can grow the their investments using measurement that won't crumble | Andy Ford, Head of Marketing Science, Australia and New Zealand, Meta Moe Kiss, Marketing Data Lead, Canva |
2.55 - 3.35pm | Does focusing on ad attention really solve marketing effectiveness? | Steve Weaver, Head of Research, ThinkTV John Hawkins, Chief Scientist, Playground xyz Karen Halligan, Partner, KPMG Matthew Daniell, Head of Research, Amplified Intelligence Moderator: Yasmin Sanders, MD Australia, Samba TV |
3.35 - 4pm | Audience Poll + Break and Networking | |
4.05 - 4.30pm | Measuring advertising effectiveness beyond attention. What the brain 'says' about brand building. | Dr Shannon Bosshard, Research and Neuroscience Specialist, ARN |
4.30 - 4.40pm | Closing | Gai Le Roy, CEO, IAB Australia |
4:40 pm - 7.00pm | Drinks and Networking |
![MU 2022 Sponsors](https://iabaustralia.com.au/wp-content/uploads/2021/05/MU-2022-Sponsors-scaled.jpg)
Check out the content from MeasureUp 2021 here |
---|
![Nicole Kantar close up](https://iabaustralia.com.au/wp-content/uploads/2021/05/Nicole-Kantar-close-up-1024x1024.jpg)
![W12](https://iabaustralia.com.au/wp-content/uploads/2021/05/W12-1024x1024.jpg)
![W13](https://iabaustralia.com.au/wp-content/uploads/2021/05/W13-1024x1024.jpg)
![W14](https://iabaustralia.com.au/wp-content/uploads/2021/05/W14-1024x1024.jpg)
![W15](https://iabaustralia.com.au/wp-content/uploads/2021/05/W15-1024x1024.jpg)
![W16](https://iabaustralia.com.au/wp-content/uploads/2021/05/W16-1024x1024.jpg)
![W17](https://iabaustralia.com.au/wp-content/uploads/2021/05/W17-1024x1024.jpg)
![W18](https://iabaustralia.com.au/wp-content/uploads/2021/05/W18-1024x1024.jpg)
![W19](https://iabaustralia.com.au/wp-content/uploads/2021/05/W19-1024x1024.jpg)
![W20](https://iabaustralia.com.au/wp-content/uploads/2021/05/W20-1024x1024.jpg)
![W21](https://iabaustralia.com.au/wp-content/uploads/2021/05/W21-1024x1024.jpg)
![W24](https://iabaustralia.com.au/wp-content/uploads/2021/05/W24-1024x1024.jpg)
![W25](https://iabaustralia.com.au/wp-content/uploads/2021/05/W25-1024x1024.jpg)
![W26](https://iabaustralia.com.au/wp-content/uploads/2021/05/W26-1024x1024.jpg)
![W27](https://iabaustralia.com.au/wp-content/uploads/2021/05/W27-1024x1024.jpg)
![W28](https://iabaustralia.com.au/wp-content/uploads/2021/05/W28-1024x1024.jpg)
![W30](https://iabaustralia.com.au/wp-content/uploads/2021/05/W30-1024x1024.jpg)
![W31](https://iabaustralia.com.au/wp-content/uploads/2021/05/W31-1024x1024.jpg)
![Sustainability Panel](https://iabaustralia.com.au/wp-content/uploads/2021/05/Sustainability-Panel-1024x1024.jpg)
![c1](https://iabaustralia.com.au/wp-content/uploads/2021/05/c1-1024x1024.jpg)
![c2](https://iabaustralia.com.au/wp-content/uploads/2021/05/c2-1024x1024.jpg)
![c8](https://iabaustralia.com.au/wp-content/uploads/2021/05/c8-1024x1024.jpg)
![C9](https://iabaustralia.com.au/wp-content/uploads/2021/05/C9-1024x1024.jpg)
![C10](https://iabaustralia.com.au/wp-content/uploads/2021/05/C10-1024x1024.jpg)