IAB MeasureUp 2022 Sydney

Recent Events
Tuesday, 25 October 2022
8.30am - 7.00pm
NSW Teachers Federation Conference Centre, 37 Reservoir St, Surry Hills
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Content from MeasureUp 2022 can be found here





8.15 - 9am

Registration and Networking

9 - 9.15am


Gai Le Roy, CEO, IAB Australia

9.15 - 10am

The Path to Decarbonising Advertising: measuring our carbon footprint

June Cheung, Head of JAPAC, Scope3

Carolyn Cosgrove, Partner, PwC

Seb Rennie, Chief Investment Officer, GroupM

Adam Roberts, Sales Director AUZ, SeenThis

Moderator: Jonas Jaanimagi, Technology Lead, IAB Australia

10 - 10.50am

Driving Omnichannel Success for Commerce

Paul Sinkinson, Managing Director, Analytic Partners

Rachael Powell, Head of Consumer & Market Insights ANZ and Google Ads Research APAC, Google

10.50 - 11.15am

Audience Poll +

Break and Networking

11.15 - 11.40am

Measuring macro-economic impact to consumer businesses

Henry Innis, Co-Founder, Mutiny Group

11.40 - 12.25pm

Beyond the Bid: Establishing Modern Media Effectiveness

TIffany Foxwell, Head of Client Services, Flashtalking by Mediaocean

Catherine Rushton, Chief Strategy Officer, Mindshare

John Matthews, Director Media & Partnerships, Streamotion

Thomas Galluzzo, Digital Analytics Lead, Merkle

Phil Cowlishaw, Head of Ad Cloud, Adobe

12.25 - 12.50pm

Why no marketer should miss third-party cookies

Nico Neumann, Asst. Professor, Melbourne Business School

12.50 - 1.55pm

Audience Poll +

Lunch and Networking

1.55 - 2.20pm

The tipping point: What advertisers must get right - right now - to connect with Aussie consumers

Nicole Jones, Senior Vice President: Growth and Strategy, Kantar

2.20 - 2.55pm

How marketers can grow the their investments using measurement that won't crumble

Andy Ford, Head of Marketing Science, Australia and New Zealand, Meta

Moe Kiss, Marketing Data Lead, Canva

2.55 - 3.35pm

Does focusing on ad attention really solve marketing effectiveness?

Steve Weaver, Head of Research, ThinkTV

John Hawkins, Chief Scientist, Playground xyz

Karen Halligan, Partner, KPMG

Matthew Daniell, Head of Research, Amplified Intelligence

Moderator: Yasmin Sanders, MD Australia, Samba TV

3.35 - 4pm

Audience Poll +

Break and Networking

4.05 - 4.30pm

Measuring advertising effectiveness beyond attention. What the brain 'says' about brand building. 

Dr Shannon Bosshard, Research and Neuroscience Specialist, ARN

4.30 - 4.40pm


Gai Le Roy, CEO, IAB Australia

4:40 pm - 7.00pm

Drinks and Networking

Check out the content from

MeasureUp 2021 here